Inspired By Frustration// inspired by frustration
Technical SEO That Ranks.
Built by a developer who ships production Next.js and knows what search engines actually see.
Most technical SEO consultants can tell you what's wrong.
Fewer can fix it in code.
I've built the SEO infrastructure for this site — SSR with Next.js 16, structured data, sitemap generation, crawl budget management — and I bring the same engineering rigour to client projects.
What we deliver
Technical SEO Audit
Crawlability, indexability, Core Web Vitals, structured data, canonical management, redirect chains. A code-first audit, not a Lighthouse screenshot.
Next.js SEO Implementation
App Router metadata API, generateMetadata, JSON-LD structured data, robots.txt, sitemap.xml — all implemented correctly for Google and AI crawlers.
Schema Markup
Organization, Service, BreadcrumbList, BlogPosting, and application schema implemented cleanly for crawlers and AI systems.
Core Web Vitals
LCP, INP, CLS — measured with real field data, fixed in code. Not just a score improvement but a better user experience.
Why us
Developer-Level SEO
I fix issues in code, not just in recommendations. Schema goes in the page, not in a spreadsheet.
AI Search Ready
llms.txt, passage-level citability, AI crawler access — your content needs to rank on Google AI Overviews and Perplexity too.
Next.js Native
App Router, SSR, ISR — I know the exact patterns that make Next.js sites maximally crawlable and indexable.
// what clients say
Proof from shipped work.
We came in with a Lovable prototype and a board deadline. Three weeks later we had a typed backend, real auth, and an MCP server our support agents actually trust. The POC went to production without the usual rewrite tax.
DaanHead of Engineering
fintech scale-upPOC → production
I needed someone who could orchestrate a swarm of coding agents and still own the architecture. The agent-orchestration setup shipped 40+ PRs in a week — every one reviewed, scoped, and reversible. No hallucinated mess to clean up.
M.R.Founder
B2B SaaSagent orchestration at scale
The MCP integration was the part three other vendors quoted us six months for. Here it was live in under three weeks — tool schema, OAuth, rate limits, traces, the lot. Our Claude agents finally touch real data safely.
PriyaVP Product
healthtech startupMCP integration
Ready to rank?
Let's audit your site and build the technical foundation that search engines reward.
Get in touchFAQ
What is technical SEO?
Technical SEO is the practice of optimizing a website's infrastructure so search engines can efficiently crawl, index, and rank it. It covers site speed (Core Web Vitals), structured data (schema markup), crawlability (robots.txt, sitemap), canonical URLs, redirect management, and JavaScript rendering — the technical layer beneath your content.
How long does a technical SEO audit take?
A focused technical audit of a small-to-medium site (under 500 pages) typically takes 3–5 days. A full audit including competitor analysis, keyword gap analysis, and implementation planning takes 1–2 weeks. Enterprise sites with complex architectures take longer.
Do I need technical SEO if I use a CMS like WordPress?
Yes. Even with a CMS, technical SEO issues are common: slow server response times, duplicate content from tag and category pages, JavaScript rendering problems, missing schema markup, broken canonical chains, and poor Core Web Vitals. These require code-level fixes, not just plugin settings.