Hourly vs day vs retainer — which one should I ask for?
Hourly is right when the work is sparse and unpredictable (one call, one review). Day rate is right for concentrated calendar time — a week-1 diagnose, an investor prep, a pilot ship week. Retainer is right when the work is continuous but sub-full-time (1–2 days/week for months). Most founders start hourly, move to day-rate for a diagnose week, then step into retainer once the value is proven.